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The Lounge New York Inauguration


Our design for the Lounge New York brings Lamborghini’s brand pillars and visual language to life while making the most of the natural light in the bright gallery-like building situated beneath the Highline in Chelsea.

Lamborghini asked us to create a private space for customers and friends to call their own.
The design immerses guests in the brand’s DNA by offering authentic Italian hospitality and echoing the home of Lamborghini in Sant-Agata Bolognese, Italy.

We thoughtfully divided the two-storey Lounge into different zones offering maximum versatility, so the team has a range of spaces to host everything from launch events, business meetings and VVIPs in complete privacy.

Lamborghini’s ethos of informal luxury is evident throughout, with bespoke furniture, graphics and art carefully designed to give the Lounge a sense of place.
In the Ad Personam area, customers can touch and see for themselves some of the many personalisation options available.

The Lounge is a global concept, with New York following on from our designs for Lamborghini in Tokyo, Porto Cervo and Pebble Beach.
Wherever the Lounges are, we make sure they speak the language of their location with thoughtful design, attention to detail, and authentic materials.








The Lounge Tokyo Inauguration


Our design for the Lounge Tokyo carefully blends Lamborghini’s brand pillars and visual language with Japanese style and heritage.

The synthesis of Italian and Japanese culture is seen in the materials selected throughout the space where we highlight the relationship of Japanese wood and Italian ceramics.

On the first of three levels, the Kintsugi flooring, characterised by broken lines forming angular shapes, perfectly represents this concept. Here we reinterpreted the Japanese art of Kintsugi, combining it with Lamborghini’s DNA.

The Lamborghini Lounge is a global concept, and we make sure that every Lounge speaks the language of the place in which it is located with thoughtful design, attention to detail, and authentic materials.









We’re proud to be nominated by The Drum Marketing Awards US in not one but THREE categories: Marketing Agency of the Year, Automotive and Transport, and Rebrand/Relaunch!
Thank you to our valued clients, and the judges for recognising our work.
Good luck to all the nominees.

Read more here




Some welcome good news today.
It's an honour for the team at Zest Design London to be recognised by The Drum for The Lounge Pebble Beach, a project we created for Automobili Lamborghini S.p.A.
We're a finalist in the Design category of the Drum Marketing Awards 2020.

Read more here