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Client: Lamborghini | Museo

Project: The Exhibition | Film Emotions – Lamborghini and the World of Cinema
Location: Sant'Agata Bolognese, Italy
The Story: The brief from the client was to showcase Lamborghini in films. We interpreted the brief and created the link between the cars and cinema, coming up with a concept and a visual language for the exhibition.
We visualised the full customer journey, selected the contents, designed all of the installations, key visual communications material and the overall graphic design.


The Story onTop Gear
If you’ve been planning a visit to the Lamborghini Museum in Sant’Agata Bolognese – which let’s face it, you really ought to have been – go before October 31st and you’ll get a little more bang for your buck. And that’s a gratuitous, fiery, Hollywood-style bang, thanks to the new “Film Emotions” exhibition that pays homage to movie-star Lambos from the last 50 years.




The exhibit showcases Lamborghini cars that have starred in films, from the Miura of The Italian Job (1969) to the Aventador of The Dark Knight Rises (2012).




The legendary Hollywood Walk of Fame inspires the exhibit layout. A runway marked with stars guides visitors through the most important Lamborghini models that have appeared in films around the world while visual cues from the movies tied everything together and added extra depth to the experience.