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Client: Lamborghini | Museo

Project: The Exhibition | Future Shaper Since 63
Location: Sant'Agata Bolognese, Italy
The Story: The client wanted to relaunch an existing museum with a brand-new feel. We listened to the desired outcome and studied the new values Lamborghini wanted to showcase in the museum. We carefully considered the whole experience and we created the Future Shaper Since 63 concept, an exhibition to celebrate the legacy of Lamborghini. We selected the contents, designed all of the installations, key visual communications material and the overall graphic design.


The Story on Designboom
Open daily from 9.30 am to 6 pm, lamborghini’s new MUDETEC museum of technology provides the perfect opportunity to see firsthand the vision behind one of the most recognized and sought-after car brands in the world. from the 1970s countach to the various concept cars and exclusive designs on display, visitors to the new MUDETEC are able to experience the spectrum of fantastical vehicles that have become synonymous with lamborghini.




The Future Shapers Since 63 exhibition was unveiled at the grand opening of Lamborghini’s updated and improved museum experience, which was renamed MUDETEC, the Museum of Technologies.




The exhibition is a virtual journey through the decades in which each car tells of the DNA, design and technology that, in their respective eras, revolutionised and dictated new rules in the automotive field.




From the Sixties to the Nineties, each period is represented by an iconic vehicle. Visitors explore exhibits through unique installations and touch screens offering access to information, photos, original sketches and videos.