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Client: Nike Basketball
Project: Zoom Freak 1 Launch Event
Location: Athens, Greece




Athlete Giannis Antetokounmpo plays basketball for the Milwaukee Bucks in the NBA.
From humble beginnings in Greece, Giannis worked hard and was crowned the NBA’s MVP in 2019, achieving global recognition and inspiring thousands of people to follow their dreams.




Giannis returned home to celebrate his accomplishments at the place where his dream began - the basketball court of Sepolia in his hometown of Athens, Greece.
Nike celebrated his success by creating a signature shoe, the Zoom Freak 1, and refurbishing the basketball court and playground where Giannis developed his love for the sport.




We curated the guest journey for the Zoom Freak 1 launch in June 2019 in Athens, a four-hour celebration of Giannis’ life and achievements.
We planned the event, creating a seamless schedule and an emotional guest journey which concluded with Giannis and his family on the court, and a spectacular musical performance and firework display.
Taking inspiration from Giannis’ life story and his belief that sport changes everything, we designed the overall feeling of the experience.
This complex event featured many different elements, including singers, break-dancers, basketball demos, videos, interaction with local children, and interviews.  The challenge was to programme an engaging pace, holding the interest of the crowd for four-hours and creating positive energy and a sense of anticipation from start to finish.